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Irrespective of who is becoming marketed to, many factors, like the perspective the marketers will use. These marketplace orientations determine how marketers will approach the organizing stage of marketing and advertising. This prospects into the marketing and advertising mix, which outlines the specifics of the product and how it will be sold. This can in flip, be affected by the atmosphere surrounding the product , the final results of marketing and advertising study and marketplace study, and the traits of the product’s target marketplace.

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After these factors are established, marketers have to then determine what approaches will be used to marketplace the product. This determination is based mostly on the factors analyzed in the organizing stage as nicely as in which the product is in the product lifestyle cycle.